Amazon feature shows shoppers personal insights based on their activity

Study the questions and tasks

Work through the material below, or start the interactive practice above to complete an attempt. Try the exercises before opening any answer or transcript sections, then use them to review your work.

Practice level

B1. Try this level if you can follow the instructions and understand most of the language; choose an earlier level if you need more support.

Question formats

Single choice

How to approach this practice

Read the passage for its main idea, then return to the relevant sentence or paragraph for each question. Base answers on the passage.

1. Question 1 · Single choice

   Choose one answer.

   What is the main purpose of the article?

   Return to the passage, recording or visual
   1. To explain a feature and concerns about customer data
   2. To compare several online shopping companies
   3. To teach customers how to use Alexa
   4. To advertise Amazon’s premium products
   Check answers and explanations

   Answer

   To explain a feature and concerns about customer data

   It explains the feature, concerns about data, and Amazon’s response.

   The report therefore highlights both the detailed customer profiles created by the feature and Amazon’s statement about how it uses pricing information.

2. Question 2 · Single choice

   Choose one answer.

   Why does the article mention Joel Rose’s coffee and ice cream preferences?

   Return to the passage, recording or visual
   1. To show how specific the feature’s conclusions can be
   2. To explain why Rose works for NPR
   3. To prove that premium products cost less
   4. To describe Amazon’s most popular foods
   Check answers and explanations

   Answer

   To show how specific the feature’s conclusions can be

   The example shows the specific opinions the feature may produce.

   For example, one list said that NPR host Joel Rose preferred a certain coffee brand and premium ice cream brand.

3. Question 3 · Single choice

   Choose one answer.

   What can be inferred about some customers’ reactions to the feature?

   Return to the passage, recording or visual
   1. Some may feel that the feature is too personal
   2. Most customers want more body descriptions
   3. Customers cannot access their shopping lists
   4. People are mainly confused by coffee brands
   Check answers and explanations

   Answer

   Some may feel that the feature is too personal

   A woman’s online comment suggests that some conclusions feel invasive.

   One woman shared online that Amazon had described her body in an uncomfortable way.

4. Question 4 · Single choice

   Choose one answer.

   In the sentence “It also said,” what does “It” refer to?

   Return to the passage, recording or visual
   1. Amazon
   2. NPR
   3. Groundwork Collaborative
   4. The feature
   Check answers and explanations

   Answer

   Amazon

   The previous sentence identifies Amazon as the speaker.

   Amazon responded to NPR after the story aired.

5. Question 5 · Single choice

   Choose one answer.

   How is the article organized?

   Return to the passage, recording or visual
   1. Feature, concerns, explanation, and company response
   2. Company response, history, instructions, and customer reviews
   3. Prices, product advice, advertising, and technical details
   4. A personal story followed by unrelated business news
   Check answers and explanations

   Answer

   Feature, concerns, explanation, and company response

   It moves from the feature, to concerns, to definitions, then Amazon’s response.

   Amazon responded to NPR after the story aired.

What to review next

Find the words that support each answer. For a mistake, compare the question with the evidence and identify the detail or inference you missed.

A focused practice result shows how you did on these tasks. Use several activities across skills to decide what to study next; one practice score does not certify an overall CEFR level.

Before you practise: a worked example

Look for evidence in the text. Separate what the writer says from what you already know about the topic.

The library normally closes at six, but on Fridays it stays open until eight. When does it close on Friday?

The answer is eight. But introduces an exception to the normal closing time, so the first time mentioned is not the answer.

This teaching example is separate from the scored questions. After your test, compare any mistakes with the explanation and revisit the topic before trying again.